Frager Factor

Wednesday, November 14, 2012

Walmart Launches Goodies (.co)

Walmart, the world's biggest big-box retailer, is now giving customers the option of getting small boxes of treats delivered to their doorsteps, through its new monthly food subscription business.

The subscription service, Goodies Co., launches today from @WalmartLabs, the giant's Silicon Valley-based innovation brain trust.

For a flat fee of $7 a month, Goodies will deliver a box of sample-sized treats to your doorstep. Each box is loosely designed around a theme--November's is "Easy Entertaining"--and contains five to eight gourmet sample snacks. This month, for example, subscribers will find items such as wine biscuits and dark chocolate-infused quinoa bars, which are foods you won't necessarily find at your local Walmart.

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