Frager Factor

Monday, December 17, 2012

Hitting Domain Pay Dirt: Infiniti changing all car names to start with Q

Infiniti is going to mind its Qs.

The brand just announced that it is going rename its entire line, with every vehicle starting with a Q. 

The cars will get Q names and the crossovers will get QX names.

The G35 sports sedan becomes the Q60. The M class full-size sedan is the Q70. And the FX performance crossover is the QX70. The new protocol starts with the 2014 model year and with each model rolling out in succession.

Alpha numeric and all currently held by Domain Investors and parked.
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