Traffic to e-retail site EyesLipsFace.com stemming from iPhones Nov. 27 through Dec. 12 soared nearly 600% year over year, beauty products chain retailer e.l.f. cosmetics reports.
More important, revenue from iPhone visits has jumped 500%. What’s helping is the fact that customers no longer need to try and navigate the full e-commerce site on their iPhones as they did in 2011 because the retailer just launched a mobile commerce site Nov. 23.
Smartphone traffic accounts for between 30-40% of total traffic to EyesLipsFace.com, the company says. So far, shoppers on the new m-commerce site are converting to buyers at a rate of 2%.
“In the first 20 days we have taken 3,300 orders for $100,000,” says Cory Pulice, vice president of e-commerce at e.l.f. cosmetics. “We know the site and the design are working, people are transacting on it.”
E.l.f. cosmetics is owned by JA Cosmetics Corp., No 503 in the Internet Retailer Second 500.
More via Internet Retailer (source and photo)