Everyone has a different concept about what a domain brandable is. Today every domain must be brandable because every brand and domain name MUST match. If you think about all the drops that are caught from Register.com and Network Solutions where the end user names are registered, every domain has already become an established brand. You're not just catching a domain, you are acquiring equity in a brand!
To show you the wide array of names and how end users brand them, lets look at what businesses have done with the higher-priced names acquired from Domain Name Sales last July. One thing to note is that there is high demand for brandables outside the US, so odd spellings to us may not be so odd to them. See examples that follow: