Frager Factor

Monday, January 14, 2013

Moron Alert Times 2: Nike Back To Sponsoring Tiger Woods in NO Cup Is Safe (.com)

In the new one minute advert McIlroy and Woods are captured on the driving range taking turns to hit some unlikely shots into a variety of different cups.

No Cup Is Safe, the official name of the commercial, is due to air from Wednesday January 16 in the US.

It marks the start of McIlroy's ten year sponsorship deal with the sports giant which is reported to be worth £155 million.

Writing on Twitter the Northern Irishmen said he was "pumped" to have joined the Nike stable.

Only problem is that they never regged the domain name.

Yet they probably spent millions just to get these guys together in a commercial.

Now what happens if this tagline takes off? I guess I could reg it and park it on dns, but they will figure it out.

Two mistakes- first rehiring Tiger then forgetting to reg the domain qualifies NIke as double Moron Brand of the day.

Hat tip to Don Murray

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