Frager Factor

Friday, January 18, 2013

Oprah Doping Up Ad Rates; Who Holds The Moral High Ground?

Is it the criminal or the one who exploits the crime that's evil?

After all both are out to take a jackpot they otherwise couldn't earn or deserve on their own. Talk about the teapot calling ....

As a friend put it on Facebook:

Success in America. 
Step 1. Win by cheating (doping) 
2. Lie and turn it into a scandal 
3. Apologize to your fans through the media 
4. Get more media attention and go on all major TV stations 
5. Become more popular than step 1. ... 
Rinse & Repeat, sad but true in America...

Below from and continued on AdAge

OWN Nets a Nice Premium for Ads During Lance Armstrong Special

Selling Both Nights as a $100,000 Package, Buyers Say

Lance Armstrong and Oprah Winfrey
Lance Armstrong and Oprah Winfrey
"Oprah and Lance Armstrong: The Worldwide Exclusive" is notching about $100,000 for a two-unit package, with advertisers getting a spot in both nights of the special, according to buyers. That's about 40% to 50% more than advertisers would have paid for that much time during other major interviews or specials on OWN, they estimated. It is still less, however, than top cable shows typically command.
The anticipated confession by Mr. Armstrong regarding using performance-enhancing drugs has caused a media firestorm. Looking to capitalize on the media hype, OWN expanded the special from one night to two. The network is also streaming the interview on

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