Frager Factor

Thursday, January 31, 2013

"The" Americans Hits FX Without TheAmericans (.com)

The Americans is an American television series, created by Joe Weisberg, a former CIA agent turned screenwriter, which premiered on January 30, 2013, on the FX network. It is a 1980s Cold War drama about a group of Soviet KGBofficers who have been trained to impersonate American citizens, so that each one can become a sleeper agent, with a cover which may even include an unwitting spouse and family.









Lacking the domain TheAmericans.com which is owned by Buy Domains, it looks like they will go to market as http://www.fxnetworks.com/theamericans.

The Americans is one Mike Berkens missed on his current list of Television shows airing on major networks all starting with the word “the”
The View
The Talk
The Voice
The Taste
The Job
The Following
The Simpsons
TheVampire Diaries
TheX Factor
TheReal Housewives
The New Normal
The Middle
As Berkens points out "We think that domains beginning in the word “the” as long as its with a natural matching word or term are like great .me domains with a matching verb or call to action term like date.me. love.me or search.me
These domains are naturals.
Immediate brands.
These types of domains can save a company millions or tens of millions that they would otherwise have to spend to  in teaching the public the brand.
These types of domains don’t need to be taught to the public, the customers, the first time they hear it they will   remember, it because they will already know the brand."
However as we pointed out to Berkens HERE, there are applications where "THE" preface is a pain in the ass and that's driving one of the most expensive TRUNCATION-motivated rebranding's in the history of marketing creating a windfall for portfolio beholders like Frank Schilling who still have the one-word gems until they are taken out of play forever.
Going to market without the matching domain for a TV show was an expensive lesson for the Today Show and fellow "American" domain need American Idol. These are hundred million dollar global franchises. It's just silly to hold out on the name because you can't get over the fact someone else got there first.
Especially with all the buzz about this show- NY Times - SLATE and more. Now every time its discussed on TV, the visitor will land here :)


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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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