|Making Rick Schwartz's point about Joint Ventures:|
What good is a $20 million ad buy to send misdirected traffic to a half-ass site
Compare domainer directory below to transformation under c&v
What's behind the Mr. LasVegasDotCom Campaign? (Another unreported million dollar lease/joint venture or Sale!) Every C&V needs to do this!
Sin City Aims to Lure Persuaders to E-Commerce Site With Trip Planner; 'What Happens Here' Stays
The Las Vegas Convention and Visitors Authority has launched a $20 million ad campaign aimed at "persuaders" -- 40 million casual travelers who might be considering a trip to Sin City but feel overwhelmed by everything Vegas has to offer.
The campaign, via longtime Las Vegas-based agency LasVegas.com and offers travelers a one-stop shop to book flights, hotels, shows and more., rebrands its former visitlasvegas.com website into simply
The national campaign includes TV, internet, outdoor and social-media elements on Facebook and Twitter, features a middle-aged man aptly named Mr. LasVegasDotCom besieged by people asking for show tickets, backstage passes and more.
Las Vegas is only now beginning to emerge from the downturn in the economy. For the fiscal year ended October 2012, Las Vegas gambling revenues were up 7.4% to $2.1 billion compared with fiscal 2011, according to the Nevada State Gaming Commission. That's also up from $1.8 billion in 2009, but short of the pre-downturn mark of $2.3 billion in 2007.
Some 38.9 million people visited Las Vegas in 2011 according to the visitors' authority; 2012 figures were available only through October -- on par with the 39.1 million tourists who visited the city in 2007.
Ad Age spoke with Rob Dondero, exec VP of R&R Partners and the lead executive on the account, about the campaign.