Frager Factor

Thursday, February 14, 2013

Metal Tiger (Contract Group) Has "Tire Kickers" - Mainstream Press

"But screams "U.S." and will become an American icon, he predicts. The winner of the name also can play with the word "use" as an action for people to use the business, he says."

We all know the memorable and entertaining comments Jeff Schneider leaves on popular domain blogs.

But since Mike Berkens made sign in by official name mandatory, I've been able to learn more about Jeff and the progress on his ambitious domain plans. He compares his offering to the best alternative since itself:

O U R   N A M E   I S  O U R    B R A N D  = USE B I Z . com ™  

O W N  I T  N O W   cash + equity.

According to Metal Tiger's site "possible end users would would benefit from owning This LEGACY STRATEGIC ASSET as a Marketing Channel for this exploding Market are:, Apple, Google, Twitter, CBS Interactive, Viacom, Warren Buffett and many more you can see listed there.

Says Jeff, "Corporations increasingly have been "kicking our tires" knowing that our Best In Class Business BRAND is still the finest still available, rivaling only SUPERIOR.

And you could take it for as little as $6 million according to an Orlando Business Journal that supposedly throws confusion in the mix quoting one Abner Weintruab so you think it's Jake Weinbaum throwing his support behind (huh?):

ORLANDO -- What's in a name? Maybe $6 million.

Maybe more.

That's the plan as laid out by The Contract Group International of Columbus, Ohio, which plans to auction the domain name Aug. 9.

The opening bids: $5 million to $10 million, about $1 million per letter.

" went for $7 million. A man bought it for $100,000 a few years ago, bought it as an investment. People thought he was nuts," says Abner Weintraub, the e-business consultant in Orlando hired for strategy planning.

In fact, it was a former Disney executive, Jake Winebaum, who bought it. Says Winebaum, the founder of eCompanies, "Your brand name is your 800 number, your address, your marketing call to action, and if consumers can't remember how to spell it, or the name is too generic, it's going to make a huge difference."

The ease of remembering makes it a very viable domain name, says Scott Levitt, an Orlando man who has sold several domain names himself.

"You hear it one time and it's easy to remember and spell, which has a lot of value," Levitt says.

Weintraub says isn't as a specific name as, although both sites could sell anything from soda to a computer system. 

But screams "U.S." and will become an American icon, he predicts. The winner of the name also can play with the word "use" as an action for people to use the business, he says.

A company could be built around the name, but it's far more likely for an existing company to change its name, Weintraub says. He thinks the winner of the auction will find the Web site address so valuable that the company's name will be changed, even if the company is already well-branded, like Microsoft or Coca-Cola. "Bidders are discussing changing the company's entire name because they feel so strongly that it's the direction the economy is moving toward."

About 30 countries have registered to bid, Weintraub says.

"Others feel like US is so American that it would be kind of a sin for it to fall into the hands of non-Americans," he says.

But the auction will be open to everyone.

"We can't exclude anyone," Weintraub says. "To exclude foreign companies would be making a political statement and tick someone off."

Hillary Bressler, president of .Com Marketing of Winter Park, thinks a starting bid of $5 million to $10 million seems high. Levitt thinks the company will be able to fetch $10 million, but as a final bid. And he predicts it will go to one of the top 50 to 100 e-companies.

As for the price? The selling price of a domain name is often in the eye of the beholder, Levitt says. A list of domain names for sale on show the asking price for at $250,000, while is $500,000. "It's ridiculous. What's the difference between Orlandohouse and Orlandohome that can make it twice as 
much?" Bressler says.

Maybe competition, says Weintraub. "Some of the large players may bid high to keep it out of the hands of competitors or foreign interests." Weintraub says. Or maybe a feel for investments. After all, a speculator may buy the name to resell it. Says Weintraub, "We ain't seen nothin' yet."

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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