Frager Factor

Thursday, February 07, 2013

.Shop or; International sales could generate up to $5 million annually, COO says

OF: Someone please tell them that dotCOM already says Shop International without doing, adding or changing anything.

Market America Inc. is about to embark on a global mission. The plan is to expand its e-commerce sales beyond a handful of nations it serves now with the launch in March of, says Marc Ashley, chief operating officer. In development for about six months, the international site will sell Market America-branded health and nutrition products to global consumers. Ashley estimates the new site could generate between $2 million and $5 million in annual revenue.

The international site complements, a comparison shopping engine that Market America purchased in 2010. Since then, Market America has made its only e-commerce site, Ashley says.

The global site is needed because international demand is growing, he says.

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