OF: Someone please tell them that dotCOM already says Shop International without doing, adding or changing anything.
Market America Inc. is about to embark on a global mission. The plan is to expand its Shop.com e-commerce sales beyond a handful of nations it serves now with the launch in March of Global.Shop.com, says Marc Ashley, chief operating officer. In development for about six months, the international site will sell Market America-branded health and nutrition products to global consumers. Ashley estimates the new site could generate between $2 million and $5 million in annual revenue.
The international site complements Shop.com, a comparison shopping engine that Market America purchased in 2010. Since then, Market America has made Shop.com its only e-commerce site, Ashley says.
The global site is needed because international demand is growing, he says.