Frager Factor

Sunday, February 24, 2013

Waste Management ( Couldn't Buy The Best "Green" Domain on The Planet So They Bought The Company That Owned It

And that's how in addition to 1524 other domains owned by Waste Management, and owing to a crisis situation where an image makeover was desperately needed, this $60 million call-to-action came to be. That was in 2008 but it wasn't until May of last year the domain found it's place— cheap compared to the lifetime cost of running the ads it's attached to.

During the premiere of AMC's new original series, two competing ad agencies pitched their ideas of how to inform the world about the innovative ways Waste Management transforms waste into a valuable resource. Find out more at

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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