Frager Factor

Tuesday, February 12, 2013

What does Sotheby's Realty sell? What Domains Do TheyUse To Do So:


What does Sotheby's Realty sell?   

Luxury Living, Luxury Lifestyle:  Luxury Real Esate, Luxury Property, Luxury Properties, Luxury Condos, Luxury Homes..... Luxury.  

Those keywords will most likely be in the google search of their prospective clients... 

As we all know, Luxury real estate IS different from the general market. Interesting to note: they don't seem to own any Luxury-related domain names....

Maybe I'm just not seeing the complete list... but

I looked up what Realogy, the parent company of  Sotheby's International Realty, Century 21, ERA,  & Coldwell Banker owns. (list below) 

They do seem to own many variations of franchise domains. (I guess they are trying to sell franchises 
;- )   

However, many of Sotheby's agents do use the term Luxury in their own domains to bring clients to their websites...







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