Frager Factor

Friday, March 08, 2013

Domains Urgently Needed For Once in A Lifetime Branding Assignment With World's Biggest Retailer

Wal-Mart announced that sometime in 2013 it will begin offering customers a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to  produce the wines at affordable prices in the $2 to $5 range.

Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts but, 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. 'However, branding will be very important.' Customer surveys were conducted to determine the most attractive name
for the Wal-Mart wine brands and varieties.

The top surveyed names in order of popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe it's not Vinegar

2. Grape Expectations

1. Nasti Spumante 

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).

P.S. Don't bother writing back to tell me that this is a hoax. I know Squirrel is not a red meat. Don't tell me it's in bad taste- it's a JOKE and we all need one.

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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