"Scottsdale’s Go Daddy Inc. is gearing up for a bonanza over the next two years as the Internet is flooded with an estimated 1,400 new domain-name extensions including .home, .web, .app, .shop and .blog."
"Go Daddy, the world’s largest registrar of Internet domain names, expects a major boost in business as the new extensions, known as top-level domains, begin to hit the market this summer at an estimated rate of about 20 per week."
"The availability of descriptive top-level domains will present new opportunities for consumers and businesses, but it also has the potential to cause confusion, Go Daddy officials said."
"As a domain registrar and web-hosting company, Go Daddly likely will benefit from being the designated registrar for some of the new domain extensions and as hosting company for a significant portion of the new websites created."
"Companies and individuals have filed more than 1,900 applications for top-level domains of their choosing, many of them competing for the same ones."
"The most sought-after extensions include .web, .app, .home, .book, .blog, .shop and .art."
"The price for each application was $185,000 and was paid to the Internet Corporation for Assigned Names and Numbers, a private, non-profit group based in California that regulates Internet addresses for the entire world."
"Addresses that make logical sense and fit the website’s description would help make things easier while consumers get used to the new extensions, Go Daddy CEO Blake Irving said."
“It is potentially a huge opportunity or a point of massive confusion for folks,” he said.