Frager Factor

Saturday, March 09, 2013

UnderArmour (.com):So Simple—Problem of Smelly T-Shirts Mints Web's Newest Billionaire

Quest for better T-shirt leads to Under Armour empire - If viewing on mobile device without Flash go to NBC to see Video

Kevin Plank began his athletic T-shirt company in 1996 and it made $17,000 in revenue that year.
In 2012,  revenue was nearly $2 billion.
Plank’s company now has more than 5,000 employees. Those who work at company headquarters overlooking the Baltimore Harbor have use of a state-of-the-art health club, a basketball court right in the middle of their offices and an enviable cafeteria with signs that urge staff to eat more of the healthful offerings and back away from foods that add fat in the wrong places.
“Something like 80 percent of the people who work in our company played some version of high school sports. We have more than 50 percent of our employee base played some version of sport in college as well,” Plank says.  MORE


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