Frager Factor

Sunday, April 28, 2013

How To Write A Great Headline

"The headline is the ticket on the meat" 
~~David Ogilvy









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Via CopyBlogger.com an old but timeless template for creating great headlines that will get attention and command a click:


So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles?
Let’s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal.

1. Who Else Wants [blank]?
Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
Who Else Wants a Great Blog Template Design?
Who Else Wants a Higher Paying Job?
Who Else Wants More Fun and Less Stress When on Vacation?

2. The Secret of [blank]
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
The Secret of Successful Podcasting
The Secret of Protecting Your Assets in Litigation
The Secret of Getting Your Home Loan Approved

3. Here is a Method That is Helping [blank] to [blank]
Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
Here is a Method That is Helping Homeowners Save Hundreds on Insurance
Here is a Method That is Helping Children Learn to Read Sooner
Here is a Method That is Helping Bloggers Write Better Post Titles

4. Little Known Ways to [blank]
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
Little Known Ways to Save on Your Heating Bill
Little Known Ways to Hack Google’s Gmail
Little Known Ways to Lose Weight Quickly and Safely

5. Get Rid of [problem] Once and For All
A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
Get Rid of Your Unproductive Work Habits Once and For All
Get Rid of That Carpet Stain Once and For All
Get Rid of That Lame Mullet Hairdo Once and For All

6. Here’s a Quick Way to [solve a problem]

People love quick and easy when it comes to solving a nagging problem.
Here’s a Quick Way to Get Over a Cold
Here’s a Quick Way to Potty Train Junior
Here’s a Quick Way to Backup Your Hard Drive

7. Now You Can Have [something desirable] [great circumstance]
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
Now You Can Quit Your Job and Make Even More Money
Now You Can Meet Sexy Singles Online Without Spending a Dime
Now You Can Own a Cool Mac and Still Run Windows

8. [Do something] like [world-class example]
Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
Speak Spanish Like a Diplomat
Party Like Paris Hilton
Blog Like an A-Lister

9. Have a [or] Build a [blank] You Can Be Proud Of
Appeal to vanity, dissatisfaction, or shame. Enough said.
Build a Body You Can Be Proud Of
Have a Smile You Can Be Proud Of
Build a Blog Network You Can Be Proud Of

10. What Everybody Ought to Know About [blank]
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
What Everybody Ought to Know About ASP
What Everybody Ought to Know About Adjustable Rate Mortgages

11. If You Don’t [blank] Now, You’ll Hate Yourself Later.
We love to belong, but feeling excluded is a real bummer. Whether it be a financial opportunity or the social event of the year, we simply hate it when we get left out.
If You’re Out of the Market Now, You’ll Hate Yourself Later.
If You’re Not at SXSW 2007, You’ll Hate Yourself Later.
If You Don’t Edit Your .htaccess Now, Google Will Hate You Later.

12. The Lazy [blank’s] Way to [blank].
This headline has always worked well with time-pressured people, and that’s certainly true for most people today. No one likes to think of themselves as lazy, but everyone likes to save time and effort.
The Lazy Man’s Way to Riches.
The Lazy Dad’s Way to Quickly Getting Dinner on the Table.
The Lazy Blogger’s Way to Write Great Post Titles.

13. Do You Recognize the [number] Early Warning Signs of [blank]?
OK, technically this is still a list, but it’s wrapped up in a much more compelling structure than your typical “Top 10” article. People want to avoid problems, and this headline promises the critical tips before it’s too late.
Do You Recognize the 7 Early Warning Signs of High Blood Pressure?
Do You Recognize the 7 Early Warning Signs of an Employee Meltdown?
Do You Recognize the 7 Early Warning Signs of Digg Addiction?

14 See How Easily You Can [desirable result].
We love quick and easy when it comes to learning something new or gaining some advantage.
See How Easily You Can Learn to Dance This New Way.
See How Easily You Can Own a Lamborghini Miura.
See How Easily You Can Increase Traffic With Social Media.

15. You Don’t Have to Be [something challenging] to be [desired result].
People almost always have preconceived notions about things, and this can be a barrier to taking action. Remove the barrier that stands between them and the desired result with your headline, and people will flock to read what you have to say.
You Don’t Have to Be Rich to Retire on a Guaranteed Income for Life.
You Don’t Have to Be a Geek to Make Money Online.
You Don’t Have to Be an A-Lister to Be a Kick-Ass Blogger.

16 Do You Make These Mistakes?
This is always a powerful attention grabber, since no one likes to make mistakes. If you’ve targeted your content well for your intended audience, helping people avoid common mistakes is a sure-fire winner with this type of headline.
Do You Make These Mistakes in English?
Do You Make These Ajax Coding Mistakes?
Do You Make These Mistakes With Your Blog?

For more headline advice, check out the Magnetic Headlines series.



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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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