As the man says "why build a brand when you can buy one."
And here is the perfect combination of the exact match powerhouse domain that has the most value in the hands of the end user who has the market base to make the most of it to brand and APP and and awesome sales tool that will build the bottom line directly.
In my earlier post about Rosener versus Frager appraisal methodology this was the case in point. What is the hidden value that can be extracted only by a unique domain coupled with a exact match prospect. Here the ROI is not what Estibot says about traffic and search but simply a matter is how many more new tires will this baby sell for you. Something to consider as you look beyond accepted means of establishing domain value.
This is where Andrew's experience as a broker adds value to do what you can not know how to do alone.
Read our cover feature on Andrew HERE