Frager Factor

Wednesday, May 22, 2013

==> Reaching Your Customers, Yesterday and Today

Yesterday, customers recognized you from your signs and your ads. Today, they find you using search engines and domain names. They type in names and words that may not be the ones you think they use.

Yesterday, customers responded to your direct mail and TV ads. Today, you respond to their search inquiries. They use their search terms, not yours.

Yesterday, customers were taught by your sales and marketing. Today, customers learn from the blogs they read. They find you through their networks, not yours.



Owen

......................................................................................

“Businesses struggle when they look at the same things in
the same old way. Businesses succeed from coming up with
new ways of putting old things together."
-- Bruce Turkel 


............................................................................................

Declassified from FragerFactor VIP July 2007


Share/Bookmark
About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

Contact Owen: Twitter | Google+ | Facebook | LinkedIn | Email