If you do online marketing, you no doubt have a list of contacts who exist in a sort of limbo: they don't seem to open their email, but neither have they taken the trouble to unsubscribe. In a post at his blog, Christopher Barnes says revitalizing these inactive subscribers is just as important as acquiring new readers. His play-by-play suggestions for a successful project to awaken—and reactivate—those sleepy subscribers include:
* Ask them what they want to receive. Giving your subscribers the ability to select preferences means they get relevant messages they'll look forward to opening.