Content drives the Internet, and the quality of your writing will determine not only how well your site converts visitors into sales, but also how well you rank in search engines and how many links you get.
Now that blogging has become the smartest strategy for growing an authoritative web site, it¹s your copywriting skills that will set you apart and help you succeed.
Copy is all about helping you:
Now What if you¹ve got something going for you so remarkable that itliterally guarantees your success?
What if you are just failing to see it?
We've seen that every business needs a remarkable benefit (or USP) in order to differentiate itself from the competition. Identify that unique element, and you¹ll know exactly what the theme of your blog should be, because that will be the big story of your business.
The fact is, often that extraordinary element will be something you takefor granted.
The most important and all-powerful words that cause people to subscribe to your blog in large numbers are the ones other people use when talking about you.