Frager Factor

Saturday, June 08, 2013

AOL's Mom (.ME) Validates Wisdom of DotMe Over $252K For Moms.com at Sedo


Our Recent Feature Exposed Lots of Venture Capital Ready to Go In These Luxury Blog/Sites
And As You Can See, You Can Build Them on a CCTLD Because The Acquiring Company Brings Their Traffic

Mom.me (mommy Ha Ha Hah) tackles topics like:
  • 'I Told My Toddler to Suck it Up'
  • What Is 'Elimination Communication'?
  • Teen Builds Working Submarine
  • 8 Surprising Movies I Can't Wait to Share With My Daughter
  • How to Interact With Your Teen Without Embarrassing Everyone


In May 2012, BermanBraun launched MOM.ME, an online destination for women with advice and inspiration for all stages of motherhood. Soon after they partnered with AOL and now boast millions of subscribers. That's when the BIG ad bucks start rolling in/


BermanBraun's digital division has created and operates some of the most popular properties online. They include the celebrity news site WONDERWALL, which BermanBraun launched in partnership with Microsoft in February 2009. The site is the primary celebrity destination on the MSN network, and currently ranks first in engagement among all competitive sites in entertainment news. The site averages more than 15 million unique users per month and generated 1 BILLION page views in September 2012, which was the third time exceeding 1 billion Page Views last year. BermanBraun also created and operates the site WONDERWALL LATINO.

In April 2010, BermanBraun launched GLO – a site created in partnership with MSN and Hearst. Glo features an innovative design that creates a unique "digital magazine" experience for women seeking style, beauty and lifestyle content. Glo averages over 5 million unique users per month and currently ranks first in engagement among competitive sites in its fashion/beauty category.

In 2012, BermanBraun launched the highly successful sites MANDATORY, PAWNATION, and SKYE with AOL. Within its first six months, Mandatory exceeded 200 million page views and continues to have the highest engagement amongst all competitive male-oriented sites. Similarly, PawNation and Skye lead their respective categories in key engagement metrics. 

Meanwhile Mom.com, launched by Andrew Shue, the former star of the hit TV Show Merlrose Place, is way ahead of them, with yet another creative agency at the helm, CMI since the early 2000s. Redirected to MomCafe.com they now boast 10 million subscribers.


According the company, the site is already quite popular: more than 65 million pageviews and 1.7 million unique visits in July, up from 23 million PV and 750,000 UV at the end of Q1.  These numbers are especially impressive, given that the site launched in November last year.  New York's CMI Marketing owns CafeMom, the latest in its portfolio of Mom-related properties (ClubMom being the other).  CMI was founded in 1999 by Andrew Shue and Michael Sanchez.

From VentureBeat:
CMI Marketing  gets its backing from Highland Capital Partners and Draper Fisher Jurvetson, who have supported the company for seven years, helping pump $50 million into the company — much of it coming during the last Internet boom... CMI has struggled, flirting at times with profitability. Women-oriented sites are experiencing robust growth, as noted in previous coverage.


CafeMom’s action comes from participation with in certain groups, for example “Stay At Home Moms” which has 16,000 members. Users offer tips and practical advice. Other popular groups are “Toddler Moms” and “Raising Boys.” The company says it expects two million unique users in August. Some of that traffic is being bought with advertising on search engines. This morning, when we searched for “social network mothers” on Google, for example, CafeMom was advertising on the right hand side.  MomJunction.com, a similar company, raised $1.5 million in a first round of capital.  Other backers of CMI marketing over the years were Himalaya Capital Ventures and Perseus.

Meanwhile Moms.com domain name sells for $252000 in a recent Great Domains auction and sits with a holding page.

Can or will they catch UP?

But Mom ME could be a better brand and jingle match up. And it's near the top of the search results, first time I've seen a dot ME in the results! I suspect, however, that AOL's massive traffic feeds this site from links on theirs. Joint Ventures anyone? That's how we do it!






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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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