Frager Factor

Monday, July 22, 2013

Magazines Tanking. But you Know That So How Do You Morph Their Best Talent and Advertisers to Your Properties?


A Perpetual Decline for the Consumer Magazine Sector

The devastating magazine sales slide of the last five years, and the prospect of continuing declines of equal proportions, has exposed the fundamental weaknesses of the newsstand channel and has called into question its very survival.
Here’s the 2007 to 2012 performance.
Units Sales: Down 44.9 percent to 513 million
Revenue: Down 38 percent to $2,010.6 million
Unit sales: Declining 11.2 percent annually
Revenue: Declining 9.1 percent annually
via FolioMag


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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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