Frager Factor

Wednesday, July 31, 2013

.tv— Incumbent Television Industry Won't Go Down Easy; But With a Nudge From Google and Apple, Fasten Your Seat Belts For Its Final Descent

.tv investors have been waiting along time for the tides to turn Gold. Now as Google, Apple, and others start figuring out how to better deliver TV over the Internet, the big question is will the extension be accepted?

Writes Domain Picks, "I assumed Google and Apple and others would be further along in the integration of TV and the Internet, but it is obviously complicated and is taking longer than I expected. The second is my assumption that this would translate into end users embracing and using the .tv extension for video sites and TV channels, as of now most have not, most sites I see that are video or TV related still use a .com like **** or *****.com/TV, no real surprise here, but I am a gambler. A revolution is happening that is merging TV and the Internet but in my experience so far it has not translated into a boost for the .tv extension."

"As Google and Apple and others start integrating TV and Internet as is now happening the final product will be one of the biggest transformations in multimedia and advertising we might see in our lifetimes. It was a big leap when TV went from three networks to 100′s of cable channels, that was nothing compared to what is on the horizon now. Besides content and delivery, targeted and interactive advertising will be something to watch (pun intended), this will be where the real innovation will come into play, it will be exciting to watch.

Well Mark, there may be some glimmer of hope for both you and other .TV investors as revealed in today's ADAGE piece: "TV Networks Cautious Not to Make Same Mistakes as Music Industry." It reads...

Armed with billions in cash and promising advanced features, Intel, Google, Apple and Sony are gunning to take on cable, phone and satellite companies by offering pay TV via the web. 
The tech giants plan to use existing cable, fiber and wireless networks, just as Netflix does, to offer web-based TV in living rooms and on tablets and smartphones. In just the latest sign of change in TV viewing, Google last week introduced Chromecast, a $35 device that lets mobile-phone and tablet owners watch YouTube and Netflix on their TV sets. 
First the companies need content. And broadcast and cable networks are determined not to make the same mistake of the hollowed-out music industry, done in by the economics of digital distribution. At stake is the $100 billion a year in fees the networks share with cable, phone and satellite providers, which charge viewers about $80 a month for programming bundles. 
"In music it was getting stolen and then Steve Jobs came to them and said, 'Let me sell songs at 99 cents and you'll get paid for something,'" said Laura Martin, a Needham & Co. analyst in Los Angeles. "But that unbundled the album, which has been disastrous." 
continued in ADAGE (Photo via CNN)

About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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