Friday, July 12, 2013
USA Today Keyword Portfolio Truncates INFO In Lieu of Lucrative Sub-Domain Strategy w/ 1 Million Monthly Visitors Each
Who says an investor can't build a portfolio into a business and be acquired by BIG MEDIA like Gannett when a simple idea and all the domains map to a common framework?
CamerasInfo.com, DishwashersInfo.com and hundreds more were acquired from Huge Domains and others redirected to Cameras.Reviewed.com, Dishwashers.Reviewed.com and such.
New gTLD's are really subdomains in reverse because the world disn't listen to Dan and overlooked the biggest untapped opportunity and value ina dot COM domain in favor of a keyword dot com slasnh (fill in the blank) strategy.
According to Paid Content: "USA Today has acquired Reviewed.com, a group of 12 product-review websites. The site provides in-depth, long takes on digital cameras, camcorders and high def televisions. Terms of the deal were not disclosed. Robin Liss, Reviewed.com’s founder and CEO, will remain at the head of the Boston-based site.
The purchase comes a few months after USAT’s major reorg, that included over 100 layoffs and reoriented its news operations around “content rings” instead of its four traditional departments of news, money, life and sports.
In a statement, Dave Hunke, USAT’s president and publisher, described the move as part of the paper’s integrated consumer media strategy. For the past year, Gannett has also been trying to provide more more marketing programs for advertisers outside of direct sponsorships of its content.
The Reviewed.com network includes: DigitalCameraInfo.com, TelevisionInfo.com, CamcorderInfo.com, PrinterInfo.com, HeadphoneInfo.com, and WireslessInfo.com as well as international editions. The network clams to reach an average of 1,000,000 monthly unique readers.USA Today has acquired Reviewed.com, a group of 12 product-review websites. The site provides in-depth, long takes on digital cameras, camcorders and high def televisions. Terms of the deal were not disclosed. Robin Liss, Reviewed.com’s founder and CEO, will remain at the head of the Boston-based site."
According to the site: "Reviewed.com was launched in October of 2011 to bring consumers the most comprehensive, scientific and trustworthy reviews available.
We use standardized and scientific testing to ensure that we can provide you with the most detailed and accurate information possible. Using testing hardware and software that is often used by manufacturers themselves, we complement our tools with a level of detail and analysis no other site offers. Please see our How We Test article for more information on how we conduct our testing.
We believe that tough, objective, and standardized reviews are the best way to analyze any product. That’s why every product, whether it costs $150 or $1,500, gets the same standardized treatment and analysis at Reviewed.com. We do this to ensure that you can cross-compare our reviews, and also to ensure fairness in our testing.
We also believe that it is critical to base our reviews on the merits of the product, and nothing else. That’s why we have a strict Ethics Policy. All of our contributors and editors must abide by this ethics policy, which demands absolute separation between our editorial and advertising departments, requires that our editors refuse all gifts, and prohibits us from attending company press junkets. We are here to provide reviews and recommendations that have only the consumer’s best interests at heart."