"When it comes to content marketing you often feel under pressure to produce something original. With so much content out there this can sometimes be difficult to do.
It’s the fact that there is a lot of content already available that creates a unique opportunity for you. One of the most valuable services you can provide for your clients or audience is one of keeping them informed. That is supplying them with everything they need to know related to your area of expertise.
By doing this you save them the task of sifting through countless websites, blogs or even social platforms to find the answers to their questions.
This is called Curating Content, I have written about content curation before and how it can help to build your reputation as an authority. But it will only do this, if you use it in the right way."Watch Matt Cutts Video on Curation on Sean's Blog (You see there I've done it again- curation and Matt Cutts loves it because it puts his pretty mug on millions of sites and gives his employer's YouTube channel hundreds of thousands of hits to appease their $900 a piece shareholders.
and PS. thanks to Y&R's The Creative Culturalist (who curates OUR content on THEIR blog and without whom we'd have never discovered this post about Matt.)
[Photo credit: Paul Altobelli]