In our Domain Success interview series featuring David Kesmodel, author of the Domain Game, we discussed how a watermelon farmer in America's heartland virtually invented the domain business by registering the names of the produce he farms as domains.
We also hear about Michael and David Castello who among hundreds of uber premium geo names like nasville.com and Palm Springs.com ended up with Pear.com and others I felt would make great brands. Now the New York Times makes the case for fruit. But with the way the press is starting to pay attention to domains, I can see a sequel "Making The Case for Fruit Domains." To download listen the Kesmodel Podcast from my private VIP archives, click here.
To enjoy some of this evenings other discoveries, scroll down.