In the Super Bowl commercial he made the geeky kiss guy, Jesse Heiman, the star of the show and launched his career making millions for him. Have you seen a movie trailer lately he's NOT in. Everyone remembers the commercial for him but can't tell you who/what GoDaddy is or does. And here we go again.
First it's dark like a horror movie. A bunch of unidentified people talk smack about shit the end user doesn't understand or relate to. Common "our mission is to help you be who you want to be digitally" "Smart decent people crawling all over all kinds of machinery" Combined with dinosaur Jean Van Dam spot, it must be for Wall Street consumption because it doesn't speak in plain English to simple folks. And it doesn't sell shit. Compare to 1:1, Web.com or WIX spots. You decide.
How about real people showcasing what go Daddy has done for their business in real time. Nothing more powerful than a testimonial. So Blake, cut the self-serving sales poop and hire someone who "gets it" ;) Or you could cut the damage you are doing to goDaddy and do fine managing Jesse Heiman's career. What inspires the GoDaddy team? YOU. Helping small business owners and anyone else with a dream to do more is what we love to do. Watch and see why we think you kick ass.
From my Super Bowl post:
NY Times coverage
Here's the buzz from Twitter: