Saturday, September 28, 2013
As Einstein said, "Everything should be as simple as possible, but not any simpler." That's a better rule of thumb than an Alexa score when it comes to call-to-action domains that are designed to generate type-ins not rely on them.
PhoneKeysGum.Com is advertised very effectively in just a 15-second spot. The reason is these words, in this order, is a phrase that already has meaning in the hearts and minds of people (including those who would add cigarettes or joints in real life).
The call-to-action is exactly what a good call-to-action should be. Just enough but no more than is necessary to pique your interest and drive you to the landing page which in this case is where the twist lies: the domain redirects to a YouTube video on a YouTube channel. Talk about cheap website development! The only problem is with all generics and all the theatrics I forget what the ad is for. And why it is better or different gum that what would otherwise be a commodity product.
You can't put an Estibot on this. As a result ad agencies can still hand register these all day, so this is the competition, not threats from new gTLDs. Since they have to repeat the words three times, you can be sure that being .com to start with makes end user comprehension even possible under any circumstances.
Have a look and see for yourself.