As Elliot pointed out GoDaddy, like Verisign, is taking a preemptive strike at all the commotion coming from new gTLDS. In addition to the "Kick Ass" video that follows, every account is getting a letter from Blake custom tailored as if written personally to them. It's causing quite a ruckus on this chatboard.
Says the video promotion:
What inspires the GoDaddy team? YOU.
Helping small business owners and anyone else with a dream to do more is what we love to do. Watch and see why we think you kick ass.
See Blake's letter under the video.
(letter to Pizza shop owner, see other examples here)
Dear Bilal Zia,
It's not often that a company such as GoDaddy, with our scale and steady growth, can pause to look critically at the market, the technology landscape, and the services we provide.
Today, GoDaddy is the world's largest web host and domain provider — and sites registered or hosted with us make up a massive portion of what we know as the Internet today.
That statement, however, says little about who you are, our customers, or how we can serve you best. So earlier this year we embarked on an effort to learn more about you, what makes you so incredibly unique, and the values you all have in common. In the process, we learned an equal amount about ourselves, and we're making changes to reflect that new clarity.
One of the clearest lessons we've learned is that the one word to describe you best is 'courageous.'
You go after what you really love, you chart your own course, and you create something (often from nothing) that usually makes the world a better place. Whether it's a neighborhood pizza shop, an organization to help those in need, or a company poised to launch a new industry, you believe where others don't. You have the guts to strike out on your own to make your dreams — however bold or humble — a reality. That's courage, and it's worth every ounce of support we can give.
We've always been there to help you succeed, and we're making it even easier now with tools better sharpened to your needs.
When you next visit us at GoDaddy.com you'll notice that we've streamlined the site, making everything from domain search to checkout easier and more intuitive. We've also made improvements in our most popular products like Website Builder, Outright bookkeeping, and hosting services that will make it easier for you to polish your digital identity, connect with social media and even manage the paperwork for your venture.
We take great pride in our world-class customer care and, as we continue to refine our products, you'll always be able to pick up the phone and talk to someone 24/7 right here in our office — just call 480-505-8821.
The improvements we made today are just a start — so come look around, use our new products, and then share your thoughts with me at firstname.lastname@example.org.
If you have a few moments to spare, your feedback is the best way I know to help us serve you better.