When you look at the names we were reporting coming from DNS sales last summer at this time (TheWarwick.com, ReverseMortgages.com, InboundCallCenters.com, GolfNevada.com and VaporCity.com") compared to some you see below we have crossed the chasm to south of the border of ideal.
Like HotelNapaValley.Com versus NapaValleyHotel.com or LawOhio.com versus OhioLaw.com or RaffleArt.Com versus ArtRaffle.com or Top100PetSites.Com versus PetSites.com it's apparent that the low hanging fruit has been picked and end users are already settling for the second best names one step above the pigeon which in and of itself we even see moving on Sedo at Buy It Now prices.
For the last twelve years, Frank's team has slowly and methodically built one of the largest and most valuable privately owned collections of domain names on the Internet. The domain names in Frank's catalog represent an irreplaceable life's work.
|Merlin Kauffman gem finds a great home. Merlin always thinks ahead and buys domains to address unsolved problems he recognizes and disruptive models he envisions (for example check out Soothe.com, a gem he kept and developed himself)|
|Famous Artist Wisely Chose the EMD To His Brand|
|SURFMAXX .COM Redirects here|
How did a simple guy like him beat the world's biggest brands to a precious collection of 200,000 of the most premium domain names on the planet; those under appreciated branding assets that he owns that will be at the core of 21st Century business success? He blames it or credits it to "the boulevard of broken dreams" writing:
"On any given day, a random slice of the name-space expires for non-payment.15,000, 20,000, 25000 names expire each day. I have watched these expiring name lists every day, for the better part of a decade. These lists are a virtual "boulevard of broken dreams" .. names which people bought with great hope, only to allow them to slip away after they had some emotional change of heart or after they forgot to renew them. 90-95% of these expiring names are complete and total crap. You could make-up better names in the unregistered available pool.
The remaining 5-10% are names which could have some traffic or some value to more than one person. Names which could be called meaningful, powerful or generic. That's 5-10 million domain names globally. It doesn't take a mathematician to determine that there are just not enough great names to go around. It's not possible for every person or company to have even one "good" registration. That shortage of supply and global demand keeps prices high... and will for years to come. In fact if the examples above show anything, it's that great domain names are "still" cheap."
Of course with more choice from consignees inventories Frank's names are already in competition with second-class mutants. That could explain the results we are seeing in August.
But, with the gtLDS coming, the end user will have to settle for second best or especially pigeon names no more. What's about to come will change the domain game forever. If you've watched me compile these lists the last 36 months and report on end user call-to-action activity for the past seven years, you'd know that the end users have picked over the inventories, recognized and paid for the scarcities with in it and the game is moving to the next frontier.
What's your next move.
Here are the DNS Sales for the week Ending August 31:
And your DNS Results for August-to-Date with links to the end users who have activated them
Adey.com $10-20k USD (to Adey.Co.UK)
AnyTrade.com $12.5k USD
BrowseSecure.Com $3-5K (Schaffer)
BuildingManager.Com $15k USD (redirect to .com.au version)
CDrive.Com $20-50k USD
Colloids.com $10-20k (Lamm)
Disolve.com $5-10k USD
EverDrive.Net $3-5k USD
FlightHelmets.com $10-20k (to owner of FlightHelmet.com)
GulfHomes.Com $3-5k USD
HostingAdvice.Com $4k USD
InvestmentTechnologyGroup.com $3-5k USD
Lasso.Net $3-5k USD
Lazus.com $3-5k USD
LittleDoor.com $10-20k USD
LocationVoitures.com $3-5k (Brown)
MedTest.com (Schaffer) (Truncation from Medtestdx.com)
NectarOfTheGods.com $10-20k USD
Nikkie.com $18K (to Nikkie.NL)
PeakSeason.Com $10-20k USD (Redirect BrightCalendar.com)
Piedpiper.net $3-5k USD
Seequence.Com (Stealth website for Seeq Corporation)
SoccerGear.com $50-100k (to Dick's Sports)
StagParties.com $5-10k USD (Yummy)
StarShape.Com $20-50k USD
SurfMaxx.com (Redirect Gekko Sports)
Tesori.com $10-20K (Kauffman)
TheDogBakery.com $5 K
Tyme.com to Johannesburg's TYME Capital $40K
As always, check with DNJournal Wednesday afternoon for the most accurate pricing and exclusively reported results.
See how end-users areapplying domains they bought since DNS opened it's doors to domainers inOctober 2011 thru December 2012