Frager Factor

Friday, October 11, 2013

As Mainstream Ads Are Placed on Porn Sites; The Vagina Takes Center Stage

"Not everyone who buys toothpaste visits a dating site. But everyone who visits a dating site buys toothpaste" ~~Rick Schwartz (The Domain King 1997)












Brave Nude World: A case in point is this hilarious Schümos Coffee Commercial

Love conquers all -- even, it seems, the recession. 


Claim's RicksBlog.com, "Last week we covered a company doing well because they are advertising on Porn sites. This week CNBC is covering the story. Well that only took 15 YEARS to figure out. People that like sex....EAT! And buy cars and buy all  kinds of other stuff. These very progressive companies seem not to be in tune with their own client base. They all have sex!

"You won't see blue chip companies advertising on a porn website. At least not yet. Those American icons don't need to. They have images to uphold, and they're awash in advertising money to make sure you see their products whenever, wherever. However, when you're a self-funded start-up, you have to be creative … and perhaps a little less straight-laced."

Well, well, well. Did you know that "Chicago is the horniest city in America"? Go read the article and better yet, read it from the end-user himself. Results and everything else.

Variety writes: "Networks are pushing sexual boundaries on their shows to stand out from the crowd, but there’s a fine line between provocative programming and prurience."

"Chasing the boundaries of TV sex involves something of a moving target; seldom does a season go by without some newcomer braving uncharted territory, or at least finding a way to put old wine in a new bottle. HBO’s “Girls,” certainly, has drawn attention with its blunt portrayal of awkward sexual encounters among twentysomethings, including a sequence last season in which a male character ejaculates on his new girlfriend after she specifically asked that he not. (An HBO spokeswoman had to explain to nosy media outlets that the sequence was “nothing more than a use of props.”)"

From Frager Factor Archives— "Getting it Right Again: Rick Schwartz Porn, Toothpaste and Dating Sites Still Attracting Users": Despite all the job losses and mounting debt, love -- or the quest for it -- is as alive as ever, particularly when it comes to online dating. "I don't know if any business is recession-proof," said Sam Sebastian, director of classifieds and local advertising at Google. "But this is one that happens to be doing very well." 

Of the 100 million single Americans out there, some 20 million use online-dating sites, Mr. Sebastian said. And between July and December 2008, the number of searches on Google for words related to online dating surged an average of 20% from the same time period in 2007. 

As it turns out, the subscription-based titans of online dating, IAC's Match and eHarmony, are not as vulnerable to social networks as once feared. But the big share gainers are free, ad-supported sites. Love to share According to year-over-year data from analytics firm Compete, in January, the number of unique visitors at Match was down 13% to 5.8 million. And while eHarmony was up 14% to 4.9 million visitors during that time, free sites OK Cupid and Plenty of Fish rose 104% to 1 million and 59% to 3.5 million, respectively. 

 Of course, free sites aren't hitting the big money yet. Last year, Match brought in more than $365 million, a 5% increase from 2007. EHarmony.com brought in close to $200 million. Plenty of Fish founder Markus Frind put revenue for 2008 at $10 million, and founder and co-CEO of OK Cupid Sam Yagan just said his company brought in a "seven-figure" number. 

 Subscriptions, not ads, are bringing in the money now. Fees for Match and eHarmony range from $20 to $60 a month; the more months users commit to the site, the cheaper the monthly cost. According to online-dating-industry consultant Dave Evans, the average online dater pays $100 and stays with a site for four months, contributing to a $1 billion industry. Match had 1.3 million paying subscribers as of its fourth-quarter report (eHarmony is privately held and declined to share its information).

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