Saturday, October 05, 2013
Here are some tips on what made the best pitches of the night successful:
==> Make sure to mention your company name two or three times
The best presenters mentioned their company names at least at the beginning and end of the presentation in case the folks who missed it the first time had a chance to catch it again at the end. Also, try to come up with a memorable hook that sticks in your audience’s mind after they leave the event.
==> Speak loudly and clearly so that the people in the back of the room can hear you
This is especially important when the event is being held at a bar and folks are chatting away with their friends and colleagues in the back. Also, get up there and show your passion for what you do. If you don't come across as excited about your product then why should the audience be excited?
==> Stick to the key points
When crafting your story, focus on why people in the room should care about your product and zero-in on how your product is beneficial to your target market. However, keep it simple and try to avoid too much technical jargon. Also, it’s important to identify how your business will actually make money and whether you have you sold anything yet?
==> Identify how you will stay ahead of your competitors
Many of the start-ups that presented last night had similarities to other companies in the marketplace. That’s because there are few completely original ideas anymore. The key is to identify how your company is different and why you have an advantage over your competition.
Because the pitches went by so quickly, the DEMO team gave other people from the crowd the opportunity to volunteer to come up and pitch their product if they had the guts to do it.
A few of the entrepreneurs that I was speaking with earlier in the night were too nervous to give it a shot. So, my final piece of advice from the night would be that if someone gives you the chance to pitch your product in front of a room full of potential investors - take it!
Just make sure to have your pitch nailed down for the next time you get such a rare opportunity.