And they really DO want you to buy or invest in Belize real estate. The short spot makes a very convincing case. The Buy preface to Belize works much more effectively as a call to action than Belize (.com) would. You are asking the customer to do exactly as told "Buy Belize" and therefore click troughs would have to come from pre-qualified or interested parties.
I am seeing more convention and visitor's bureaus follow LasVegas.com's lead and realize when running TV spots, EMD is key.