"It was a big night with big names and the one perhaps least known -- Harman -- was the one hanging above the store's door. Add to that the hiring seven months ago of Ralph Santana, formerly CMO of Samsung Electronics America and before that a longtime PepsiCo marketing executive, and Harman, a 60-year old name doing over $4 billion in sales, is finally poised to become more of a known name."
Can you tell me what's wrong with this picture?
This is tragic and happens every day when we are selling CPC and Search Frequency versus making a business case relevant to the buyer. 60 years to make a name or build a brand with real estate and expensive executive hires when they could buy one and be top of all virtually overnight?
AdAge today reports: "The grand-opening party on Madison Avenue last week featured a red carpet, an exclusive guest list and performances from DJ Cassidy and singer Miguel in a pre-celebration of the public opening Nov. 21. It was a big night with big names and the one perhaps least known -- Harman -- was the one hanging above the store's door.
The 60-year-old U.S.-based audio-industry pioneer with sales of $4.3 billion last year isn't fixated on raising its own umbrella-brand profile, but rather the highly visible retail store, combined with aggressive product introductions and an increase in marketing campaigns for its individual brands, will likely do just that. Add to that the hiring seven months ago of Ralph Santana, formerly CMO of Samsung Electronics America and before that a longtime PepsiCo marketing executive, and Harman is poised to become more of a known name.
How about an instantly recognized brand Audio.com? The generic gem is owned, and available, from domain pioneer and superstar Keith Levenson, CEO of Acme Media.
Keith developed Acme Media at its prime and it’s becoming the most influential force of domain development, acquisitions and sales well into the 21st century. According too Acme's site, "Keith Levenson conveys remarkable experience, having been a renowned leader in the entertainment industry for over a generation. Through his efforts, he built Admit One, LLC into the largest secondary market event ticket reseller across the nation. Acme Media is rapidly taking on the leading role on the World Wide Web."
Kieth has sold some incredible generics over the years including Mortgage.net, Therapist.com and Vibrator.com. You can read about more sales in his press releases. What's left: