Frager Factor

Tuesday, December 17, 2013

Best Christmas Ad Ever: "A Harris Family Holiday," Shot Entirely on the iPhone 5s, on YouTube:

In The UK, according to AdAge and Adweek, Apple unveils one of the season's most heartfelt commercials, "Misunderstood." It tells the story of a teen who joins his family for the Christmas holiday. But from what we see, he's only there in body -- as his family frolics in the snow and decorates the tree, he sits off to the side, apparently checked out of the festivities as he checks into his iPhone.

In the end, however, it turns out the boy was there all along -- creating arguably the family's best present of the year. Apple also posted the full-length version of that gift, "A Harris Family Holiday," shot entirely on the iPhone 5s, on YouTube:


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