First up are marketing-related money quotes from the recently published, NOW... BUILD A GREAT BUSINESS from Mark Thompson & Brain Tracy. Nothing in this book is groundbreaking. However, it serves as solid refresher material for owners and managers of emerging/enduring businesses.
For example, on page 21 the authors list vital questions businesses must ask to achieve ongoing success...
Leadership: "What results are expected of you, and what do your people need form you to contribute their full potential to you business?"
"What is your plan to generate sales and profitability, and how is it working? Could there be a better way?"
"How do you attract and keep great people and inspire them to perform at their best in achieving business results?"
Product: "What are great at building, who are your ideal customers, and what product or service qualities will attract more of them?"
"What is your competitive advantage--that factor that makes your product or service superior to anything else available, and how do you convey this message to your potential customers?"
"What must your potential customers be convinced of so that they want to buy from you rather than your competitor?" [SOURCE]