Frager Factor

Thursday, January 02, 2014

Hang On To Those Typos, Boys! Staples Drops the "L" From Their Logo (May Best Overstock for Moron ReBranding Move of the Century)

Staples is intentionally omitting the "L" from its logo on to draw attention to its expansion beyond office supplies, largely by inviting outside merchants to sell on its e-commerce site. TV commercials and social media campaigns are also drawing attention to the chain retailer's big strategic shift. Full Story

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