Frager Factor

Tuesday, February 11, 2014

==> 1-800-Duh-Why Didn't I Think of That?

Good Evening Folks,

In the rush to find new interactive marketing methods, we should always remember what we learned from the old ones.

Such as the original interactive direct-response brand: 1-800.

That’s where we first learned that a great brand name and a great call to action are the same. In every ad medium -- TV, radio, print or billboard -- toll-free numbers boosted response rates, attracting not only more callers but more qualified callers -- those with both the desire and ability to buy.

And any size business could do it.

Ranging from the South Florida Honda dealer who grabbed 1-800 NEW HONDA . . . to the national and global marketers who brought you:

1-800 MATTRESS

1-800 FLOWERS

1-800 THECARD

1-800 DENTIST

1-800 PetMeds

Simple. Memorable. Effective. Because the name and call to action are exactly what the customer is thinking -- what interactive marketing authority Judith Oppenheimer calls vernacularly dominant. And she distills the lesson for today’s interactive marketers: “Common sense dictates that the pronounced assertive ‘I WANT’ behavior, its benefits and value, would apply to the vernacularly dominant domain name too.”

We know it does. And so did the 800# pioneers who migrated into this business early on. They simply took the words they knew customers embraced, costs they knew that could be eliminated online and a benchmark what a number sold for to determine what a name was worth.

And since they lived through the introduction of 888 extensions which proved nothing could say what 800 said, they knew not to embrace any other extension except those same words and dotCOM.

All of the top-of-mind 1-800 numbers have become top-performing dotCOM domains, generating the same type of results as their interactive forebears.

No surprise 800 guys became fantastic marketers from that industry and successfully migrated to the Internet and are amongst some of the most successful Web entrepreneurs today.

There is no question that call-to-action domain names are the easiest to remember and produce higher response rates. That’s because just like the people who dial 1-800 YOUR NAME, people who type in or click on YOUR DOMAIN.com 
are raising their hand to buy.

Look at the auction inventories and history not from multiples and overture scores but from taking off the dotCOM prefacing an 800# in your mind and asking "would that have had value? And would it have more value now?

Because there are still plenty of powerful and memorable call-to-action names that can be turned into revenue generators.

How you can make a grand entrance into the world of interactive marketing with one of today’s grand names will be the topic of an upcoming message.



Stay Tuned


Have a GREAT evening,

Owen

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"I will build my foundation with the bricks thrown upon me by others"
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Declassified from Frager Factor VIP May 2008

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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