Frager Factor

Saturday, February 22, 2014

==> Gary Vaynerchuk: Find Your Passion and Broadcast It


Note: We discovered upcoming Domainfest keynoter Gary Vaynerchuk long before the current crop of domainers will. That in mind here is a repost of a now declassified Frager Factor VIP post from June, 2008. Be sure to click the link within the post to hear what we said publically about Gary and dotTV that you will likely think you are hearing for the first time next month.


Good Morning Folks,

Forget tuning up your resume for the inevitable recession.

Forget HTML skills and developing text ad directories but on generic keyword domains. 

Instead, find your passion and broadcast it.

Today’s MUST-READ Frager Factor article is about the gold-rush period of personal branding, part of a much bigger phenomenon: the growth of Internet video shows and the diversity of entertainment offered on this new kind of TV, which some even watch on regular sets, hooked up to their computers. In just a few years, Internet TV has been transformed, with scores of professionally produced episodic shows, networks, ratings trackers, fans and TV Guide-style reviews.

Scores of Average Joe content creators are discovering this by quitting their jobs and finding a new career online. 

For most, a YouTube "channel" is the preferred platform because it's cheap and easy to track viewers and interact with them. The result is a wide variety of creative activity, ranging from making art to fixing leaky roofs to tasting wines to interviewing rock stars about what they like to eat.

"The 15 minutes of fame has become: You'll be famous to 15 people," or even 15 million, says self-taught wine expert Gary Vaynerchuk, whose daily wine-tasting webcast, The Thunder Show (WineLibrary.tv), on YouTube and elsewhere, has made him a genuine Internet star.

"Anyone with a little bit of charisma and good knowledge in their (specialty) has an enormous opportunity to explode. The karate expert, the lawn-mower expert, the babysitter who does a video show on proper babysitting techniques, she can become famous. We're in the gold-rush period of personal branding."

"Those of us making high-quality content that solves people's problems will make a tremendous amount of money," he says, predicting that advertisers will eventually transfer more of the $65 billion spent annually on broadcast TV to Internet videos. "I'm not surprised by how big videos on the Internet have become because I saw it coming years ago. It is so much easier to show people something on video than writing about it."

Some online personalities, including Carter, believe the lines between online and regular TV will eventually blur; regular TV may even go the way of the dodo.

"This is the new frontier, a new land grab — eventually the (regular) TV business plan will fail and people 24 and under will not watch any TV," says Robert Barrett Jr., host of Cooking for Dads on YouTube.

MORE: http://fragerFactor.com

Have a GREAT Day,

Owen

PS. When you’re ready to start your broadcast, let us help you find the perfect name.

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“Sometimes new solutions can come from unexpected places, 
including those previously pegged as disrupters.” 
~~ Head of CBS
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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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