Good Evening Folks, The best offer in the world won't get results if no one looks at it. Success either begins or ends in the inbox.
Her are four steps to make your email message an irresistible call to action the moment a customer sees it:
==>Use a consistent "from" name. As we sift through our email, we scan for names we recognize. So, think of your "from" name as your corporate logo in an inbox: if you constantly change or tweak it, you won't stand out, and you run the risk of losing customers' confidence—or of simply annoying them.
==>Craft a compelling subject line. "The key is to create a short, clear and enticing call to action that speaks to your consumer," says Snyder. A good one intrigues a recipient so much, she wants to know more.
==>Take advantage of a pre-header. Many recipients use preview panes to view their email, so use text links viewable with any ISP to extend the subject line's call to action, or to include a snappy second offer to intrigue them even more.
==>Think smart with your preview pane. Since many ISPs block html images in preview panes, design your message with that in mind. "Grab your customers' attention with an optimal design that seamlessly integrates your company's logo, navigation bar and promotion, whether images are on or off," she advises. Finally, look to make sure the preview pane is rendering them as text only.
First impressions really matter here. Consumers want to be moved, motivated and enticed by smart email marketing.
Guest Book:Bill Gates, iReit, Joan and Sanford I. Weill, Edleman PR; United Healthcare; Toll Brothers; Science Applications International; Movicom; California State Polytechnic University; nVision Software; Tyco; SoftBank BB; HBO; Publicis (DMBB); Apple Computer; Bankone; National Iranian Oil Company; Seoul National university, Lear Corporation; NBC Universal; Paine Webber; 2oth Century Fox, CBS,Chyrsler; Chase Manhattan Bank; Google; Skadden Arps; Wilson Sonsini Goodrich & Rosati's; Emirate Telecommunications and Michael Jackson mid cap; AMD; Ticketmaster; Lange Stegmann Company; Bloomberg; INGRAM MICRO; Leopardo Companies, Inc.; State Farm Mutual Automobile Insurance Companies; Paul, Weiss, Rifkind, Wharton; AOL Time Warner; Microsoft; Verizon; Cable & Wireless; British Telecom; PCCW; Hutchison Whampoa; Singapore Telecom; NTT; AsiaSat; SES; New World Telephone; ESPN; Turner Broadcasting; News Corporation Limited; STAR TV; Cosmedia; MIH; AIG Asia Opportunity Fund; Barings Private Equity; Carlyle; Compass Venture Partners; JP Morgan Private Equity; Motorola Ventures; Softbank Asia Infrastructure Fund; Telecom Venture Group; Fortis International; KABELSIGNALUnilever PLC; Frank Schilling; University of California, Office of the President; Ogilvy PR; MARRIOTT INTERNATIONAL; Paul Bunyan Telephone; Universal Music Group; Kubota Manufacturing; University of Chicago; AmeriTrade; Norwegian Cruise Line; Philadelphia University; THE RITZ CARLTON HOTEL COMPANY; Citizens Property Insurance Corporation; Barack Online; University of Pittsburgh Medical Center; New York University; Mobilphone de Panama; Hofstra University; Bundesanstalt fuer Materialforschung und -pruefung; Digidox; MobileOne Ltd (Singapore); Administracion Nacional de Telecomunicaciones; Moray House Institute of Education; Phonescope; East Tennessee State University; Global Crossing; ipHouse; MVCI STREAMSIDE AT VAIL; destiny; Baruch College ; Pfizer; Ketchum Communications; Duke Interactive Agency; The Macerich Company; Flash Data; Regis Corporation; Mobilenetics Corporation; Pengana Capital; LASELL COLLEGE; Oakton Community College; Rechenzentrum der Finanzverwaltung des Landes Nord (searching dotmac/google); Bear Stearns Security Corporation; Alliance Capital Management; CKY Hopkinsville Electric: Hilton Hotel Corporation; Oversee; BIDWELL HOLDINGS LLC DBA MARKETS; eurorscg.com; Nova U: Cleveland Municipal School District; ARNES-Solvenia; Hostway Corporation; Onlky lamps; FONES WEST DIGITAL SYSTEMS; University of Wisconsin - Eau Claire; PC Ceska Republica, a.s.; Multrix Benelux B.V.; NetVision-Israel; Lear; Bank One; Dynamic Logic, Inc; GNA Corporation; Sears Direct Response;; University of Chicago; Ontario Hydro; Perpetual Entertainment; INTERNET BROADCASTING SYSTEMS; Current Media; Openface; Open Text Corporation; CITRIX SYSTEMS; State Farm; Alcatel; WPP Group USA; CRISPIN PORTER & BOGUSKY; Martin Agency; DDB Worldwide; OGILVY; MindShare; Chiat Day; POWERCOMM; Infocom Technologies, Inc; PC LENDER; CityNet; CIHS; JSC WTC Moscow; University of Chicago; Ontario Hydro; Perpetual Entertainment; INTERNET BROADCASTING SYSTEMS Microsoft; Texas Instruments; Tribune Company; Chicago Mercantile Exchange; IBM; UBS; Ernst Young; Bear Stearns Security Corporation; Merrill Lynch and Company; Harley-Davidson; Computer Sciences Corporation; Fuller Theological Seminary; University of Tennessee Computing Center; MAERSK DATA; Holland America Line; Opal Telecom; Dow Jones-Telerate; BLISTEX; State of Georgia; IRONWARE TECHNOLOGIES; Woori; STATE OF NEW JERSEY; TE Data (Al Qahirah); University of Jyvaskyla; Arraial.Net Informatica e Internet Ltda; Banaras Hindu University; Naval Ocean Systems Center; ISOMEDIA; University of North Texas; Multrix Benelux B.V.; The Sidereus Group LLC; Claremont Colleges; Kuwait Electronic and Messaging Services Company; Moray House Institute of Education; Strachan Shipping Agency; East Tennessee State University; Karneval Media (czech Republic); MVCI STREAMSIDE AT VAIL; destiny; Domino's Pizza; Universale Music Group; OMNICOM GROUP; Perot Systems; Booz, Allen, and Hamilton; University of California, Office of the President; SC VolgaTelecom Samara branch; Brigham Young University; MOREnet; Rutgers University; D'arcy Masius Bention & Bowles; UPC Ceska Republica, a.s.; University of Houston; MARITIME TELECOMMUNICATIONS NETWORK; Howard University; MCGAW YMCA; Primeco Inc. - dbs PRIME Equipment; YAHOO; microsoft; ASK; MessageLabs; Dell; City of NY; Chillicothe Telephone Company; WIPRO TECHNOLOGIES; This communication is declassified from Frager Factor VIP March, 2008.
For more information about the Frager Factor (a wholly owned subsidiary of the Frager Creative Group), please contact us at 561-620-8708 or visit us at http://www.frager.us . Thank you.