It seems like next to Verizon, At&T and T-Mobile, the other windfall for broadcast and television ad coffers is the dating segment. Not a moment goes by without a commercial for Match.com, ChristianMingle, eHarmony and now It's Just Lunch- a franchised local brick and mortar old fashioned personal "matchmaker" service with a 22-year track record of success.
Says they website: It’s Just Lunch was founded in 1991 by a resourceful, professional woman. She had been in a long term relationship when her engagement was suddenly called off and she found herself single again. Determined to charge forward she initiated the tedious search to meet “normal”, well-educated professionals.
Her friends sent her out on blind dates, she tried personal ads and considered video dating services; however, she wasn’t comfortable with any of these options. She decided the ideal way to meet someone new was face-to-face on a lunch date, or for a drink after work. A simple concept yes, but figuring out the rest of the plan was what carried the concept one step further and made it a success; finding the right people to go out with and the right places to go.
Today It’s Just Lunch boasts over 22 years of successful matchmaking! We have matched tens of thousands of single professionals and arranged over 2 million first dates. You can find It’s Just Lunch worldwide from New York to Los Angeles and from Singapore to Ireland.
Next to Porn, Dating ranks as the second highest draw online. And like the telco wars, there are now dating service wars where each brand fights to promote a point differentiation in slick and expensive TV ads aimed to get their share of the markets fat wallet. Have a look: