"In that sense, then, building your personal brand is about understanding how you want your professional life to be seen by others, and then managing your presence in both the offline and online worlds towards that end.
Good Evening Folks,
"Building your personal brand" might strike you as a funny way of thinking about your career, but the idea has been around for centuries.
The ancient Greeks called it areté, and it meant being the best you can be. During the time of knights and castles, it was called "honor", and you were expected to defend it to the death.
George Washington and men of his era were extremely concerned about maintaining and protecting their reputation. And in the 20th century, it might have been referred to as your standing in your community or your industry.
So "personal brand" is simply a new phrase for an old concept — how you present yourself to others. You see, you know all the wonderful experiences you've had, and you're intimately familiar with all the capabilities you've developed as you've made your way through your career. That's always been an integral part of personal success.
Throughout history, it's also been important for men and women to understand how others perceive them, to manage that perception, and to guide it so that all of their other goals can be achieved.
It's the recognition that living in society with people, your success is as dependent on what others think about what you can do as it is on what you can actually do.
The big change in modern times is scale.
The Greeks had only to be concerned with people living in their city, knights with their honor within the kingdom, Washington with his reputation within the colonies, and in the 20th century your standing was dependent on your community and your industry.
What's changed is the modern economy. Companies can vaporize overnight. Whole industries can be upended by a change in technology, regulation, or globalization.
So what's important now is that your brand be known and available not only to the people of your city, state, country or industry, but to any professional at any time. You never know when you'll be tossed into a new industry, a new city, or a new company, so it's important for you to consider how you'll be perceived and how your background and skills will be interpreted by others.
Adding to the tumultuousness of the modern economy, modern technology has bestowed upon us Google, social networks, blogs, and a host of other means for others to learn about your "areté," your honor, your reputation, your standing, in ways other than speaking directly with you.
In that sense, then, building your personal brand is about understanding how you want your professional life to be seen by others, and then managing your presence in both the offline and online worlds towards that end.
So while it's a new phrase, it's an old concept, and we've spent a lot of time and resources on getting you the best advice for building your personal brand. Here are some of the best articles on the subject from MarketingLadders.com (free membership may be required to access):
==> 5 Ways to Reboot Your Personal Brand as the Economy Rebounds http://www.MktgLadder.com/career-advice/5-ways-reboot-personal-brand-as-economy-rebounds
For those of you trying to take advantage of a rebounding economy, branding matters now more than ever. It's time to rebuild your professional brand to its full strength.
==> Don't Replace the Job You Had
Take it from successful job seeker Mark Alcaide: Limiting your job search to your last role shortchanges all you've done.
==> Rebuilding Your Network
As the economy warms up, more of your contacts are on the move -- and going places that could be right for you. How do you tighten a network that's gone slack?
==> 10 Ways to Wreck Your Personal Brand
The Web makes it easy to spread your message. But if you make these errors, exposure can hurt you professionally.
==> Communicate Like a Billion-Dollar Entrepreneur
These six tips from Salesforce.com CEO Marc Benioff can help you communicate the vision behind the ultimate brand of all — yourself.
And of course, you can always find advice on Personal Branding http://www.MktgLadder.com/career-advice/personal-branding, and a host of other topics, in our News & Advice http://www.MktgLadder.com/career-advice/articles
Have a GREAT day,
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“Too many people spend money they haven’t earned,
to buy things they don’t want,
to impress people they don’t like.”— Will Rogers
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