Frager Factor

Thursday, March 27, 2014

Startup Who Say (.com) Partners With People magazine and People (.com)

Estibot couldn't have foreseen this coming nor did Elliot's article about how to value a domain consider JV or joint ventures. What is a domain worth that can be partnered with two entities with  bigger audiences and statures. WhoSay domain has no development it is simply a content feed like Domaining.com and this blog when I push stories from LinkedIn.

Celebs Now Publishing Tweets and More Directly to People.com
People Teams Up with Celebrity Social Network WhoSay

People magazine has partnered with startup WhoSay to allow celebrities to publish essentially directly to People.com, the Time Inc.-owned magazine said Wednesday.

WhoSay.com invites celebrities to post social media content, some of which is now being cross-posted to People.com. People editors have vetted the celebrities posting to the site. Both image- and text-based posts from celebrities like actress Maggie Gyllenhaal and comedian Jim Gaffigan are already appearing in a section of People.com called "Celebrities Unfiltered."

People, the nation's largest celebrity magazine by paid circulation at 3.5 million, is playing in a crowded and aggressive arena online, with sites like TMZ.com and PerezHilton.com gobbling up much of the traffic. Still, People is holding its own, attracting 19 million U.S. visitors in February, an 18.5% gain from the prior year, according to Quantcast. TMZ drew 22.6 million visitors during that same time, a 22% boost from the same time in 2013.

I have no idea how the revenue sharing works on this. I always beloive Twitter should charge celebs to place tweets since they are for self-promotion as well as media companies who use them for content to sell ads.

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About The Author: Owen Frager is an Internet marketing expert ready to help take your company to the next level.

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