Or this should sell for 10% of that or Estibot says this or the CPC is $5 a click.... our might make a great brand. Could have should have would have might be .... blah blah blah...
Take the case of HKJP.com. Pigeon shit for an LLL to most domainers. But not to the 10-figure a year Colorado law firm bearing its initials. Harris, Karstaedt, Jamison & Powers, P.C. is a full-service civil litigation firm that provides cost-effective solutions to a wide range of insurance and business disputes. From our office in Denver (Englewood), the trial attorneys at HKJP provide legal defense to businesses, insurance carriers and individuals.
"Since our founding in 1994, we have built one of the most respected law firms by providing our clients with premium service and results both in and out of court, as well as on appeals. That has earned our firm an "AV" rating from our peers in the Martindale-Hubbell peer-review rating system for legal skills and ethical ability."
To this firm that domain is priceless and must be had so someone else can't have it. As one of the smartest domainers alive opined on Facebook, "Pricing is not about the item, its about the buyer. Their needs, their want, and their ability. The rest is irrelevant." As another wrote on LinkedIn, "An acronym that works for a company is priceless... add a .com at the end and you have global acceptability."
With demand like this you don't need to auction domains wishing praying and hoping for someone to believe in it. rather go prospecting attorneys and bring the business case to them.
In the case of Andrew's OAR... start HERE and have a GREAT day!