It's always interesting to see what a domain becomes used for by an end user as opposed to the domainer's vision upon investment. Values.com is now owned by The Foundation for a Better Life.
The Foundation for a Better Life creates public service campaigns to communicate the values that make a difference in our communities. These uplifting messages, utilizing television, movie theaters, billboards, radio and the internet, model the benefits of a life lived by positive values. We believe people are basically good but sometimes just need a reminder. And we believe that the positive values we live by are worth more when we pass them on.
The goal of The Foundation for a Better Life is to offer inspirational messages to people everywhere as a contribution toward promoting good values, good role models and a better life.
We choose values we hope most individuals would find encouraging and relevant. Then we provide an uplifting message based on each value, in an effort to encourage people to bring out the best in themselves. As a nonpartisan, nonsectarian organization, we carefully design our public service messages to have general universal appeal.
The Foundation's small staff works with a network of writers, art directors and production professionals. These individuals represent a wide range of ideals, viewpoints and cultural backgrounds. Their diversity reinforces the idea that values can serve as common ground for all.
As a nonprofit organization offering public service announcements, we receive the generous support of air time and media space from many TV, radio and billboard companies. The Foundation does not pay for air time or media space, but rather benefits from donated media space which allows these messages to be seen and heard around the world.
Check out their spots HERE and a great page of inspirational quotes HERE.