This Brand Name Used To Just Be Terrible. Now It's Toxic.

PLUS: How Do You Trademark a Name in the US? – YouTube Video; Napa Valley Wants to Stop ICANN from Giving ".Wine" and ".Vin" Domains; Corporate Branding: What It is, and How to Do It Right; The Inside Story of How PayPal Ousted an Early Rival; The Best Way to Say No; 5 Psychological Tactics Marketers Use To Influence Consumer Behavior; Trust Will Shape Your Company’s Future and Isis is facing an identity crisis. The company behind the mobile wallet app has announced it will rebrand to avoid sharing its name with the extremist militant group ISIS, or the Islamic State of...

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  Napa Valley Wants to Stop ICANN from Giving ".Wine" and ".Vin" Domains

  breitbart.com
  

  The use of domain name endings on the Internet has taken a new twist. California Democratic Congressman Mike Thompson asked the Internet Corporation for Assigning Names and Numbers (ICANN) to ban the use of .wine and .vin...

  
  

  
  
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  Corporate Branding: What It is, and How to Do It Right - Search...

  searchenginejournal.com
  

  There's more to corporate branding than just a logo. Learn how to take your company's WHO, WHAT, WHY and FOR and turn it into a strong brand campaign.

  Owen Frager 

  via Ryan Colby

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  23m ago
• The Inside Story of How PayPal Ousted an Early Rival http://pulse.me/s/1DA2VE
  

  

  The Inside Story of How PayPal Ousted an Early Rival

  inc.com
  

  In this excerpt from his new book, Reid Hoffman, cofounder of LinkedIn, reveals how the power of networking helped PayPal crush a key competitor.

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  26m ago
• Owen Frager 

  via Jeff Haden
  

  

  The Best Way to Say No

  inc.com
  

  Sometimes no is the hardest thing of all to say to others... and to yourself.

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  28m ago
• Owen Frager 

  via Roberta Rosenberg
  

  

  5 Psychological Tactics Marketers Use To Influence Consumer Behavior

  fastcompany.com
  

  In a quest to understand what drives consumers' decisions, marketers have turned to psychology to understand what could make an impact.

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  28m ago
• Owen Frager 

  via Enrico Schaefer
  

  How Do You Trademark a Name in the US? – YouTube Video

  traverselegal.com
  

  The process of trademarking a brand name may sound like a relatively easy process.  However, there are crucial steps that need to be considered and/or completed before, during and after the application process.  Some of these things...

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  28m ago
• Owen Frager 

  via Craig Newmark
  

  

  Trust Will Shape Your Company’s Future

  linkedin.com
  

  In a world filled with uncertainty, you have to ask what you are certain about. The number one thing I’m certain about is that the future is all about relationships. If you want a positive future, then you need to have positive...

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  27m ago
• This brand name used to just be terrible. Now it's toxic.
  

  

  Isis Mobile Wallet Will Rebrand to Avoid Sharing Name With Violent...

  theverge.com
  

  Isis is facing an identity crisis. The company behind the mobile wallet app has announced it will rebrand to avoid sharing its name with the extremist militant group ISIS, or the Islamic State of...

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  30m ago
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  Tracy Fogarty 

  Releasing the toxic people in your life will allow positive energy to flow to you... Close the negative account!

  
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This Brand Name Used To Just Be Terrible. Now It's Toxic.