"I am so proud of the entire team at Uniregistry. I watched our co grow today, and am awestruck by the platform changes we have on the way. I am making it my mission to design the best user experience in the domain name business. The euphoria of utility is indescribable. I dream about it. Truly want to deliver. Obsession." ~~ Frank Schilling
As the aforementioned Uniregisitry celebrates it's first anniversary (can you believe it's been a year and so much has happened with gLTD talk becoming reality), Frank Schilling's Domain Name sales closes the month of July with some strong sales and a little friendly competitive cat-nipping on Twitter. Now that's what I call "sour grapes."
Opines Frank, "I have watched these expiring name lists every day, for the better part of a decade. These lists are a virtual “boulevard of broken dreams” .. names which people bought with great hope, only to allow them to slip away after they had some emotional change of heart or after they forgot to renew them. I often hear secondary-market domain sales and names referred to as “powerful” or “expensive”. Not all domains are powerful of course.. And why exactly are the powerful ones considered powerful? Well.. As I’ve explained previously if you buy a good, meaningful, generic domain which garners some measure of organic type-in traffic for nothing more than the keyword weight of the name itself; you essentially have a storefront with guaranteed visitors coming into your door and strolling past the merchandise. Typing in a domain isn’t necessarily like a good storefront in a high traffic location, it’s more like the gift shop at the end of a theme park ride that you have to pass through to leave the ride. Only these visitors aren’t looking for the street.. they have self qualified the topic they seek by typing that particular domain name. In the real world you have to pay to lease the space, put in lease-hold improvements, etc, etc. On the Internet, window-dressing is cheap.. the storefront and improvements which bring the visitors in “are the name”.
I think about Frank's words as I typed every sold name below. The once boulevard of broken dreams is now powering the dreams and ambitions of the next-in-line success stories of the 21st century and beyond.
Each of the buyers of the names below was bequeathed a once in a lifetime opportunity to acquire a great name before their competition did and use it while their competition can't. All at a price that 10 years from now when few names are even left on the aftermarket, will be considered a steal and always an asset on the books INCREASING in value for the owner for potential resale.
These are also names that need no explanation. You didn't have to give a song and dance to say what the company is our does like you do with those quirky names featured in the this WSJ article.
There is nothing more important, more urgent than a company to be defined by a name that says what it means, thereby expressing what they make, sell or service and a benefit for you. These kinds of names are also "Billboard Names" - one or two words printed big that you easily recalled from a blink of the eye, driving at 80 MPH on a freeway crowded with ads. With costs of advertising running so high, the real cost of a naming decision is what you don't lose having to advertise a bad name.
Can you say that about your names? That's why I hold Frank's inventory in the highest esteem.
Congratulations to Frank, his team of ace DNS brokers and the end users who are about to experience a destiny-changing lifetime of success on a solid domain foundation.
3916.Com (to Chinese)
AquaClean.Com (redirect .ES)
BunringMan.Com (to BurningMan.com)
DropYourPants.Com (redirects to Undewearness for Depends Diapers)
JustSayNoToDrugs.Com (redirect to ProCaps)
LandscapingDallas.Com (redirect to LoveYourLawn)
Plateful.Com (To General Mills)
PromotionDirect.Com (redirect to .DE)
USDG.Com (To USDG Energy Group owned by Goldman Sachs)