Frager Factor

Wednesday, August 06, 2014

The Most Tailor-Made App for dotUS Launches on dotORG


ArtEverywhereUS.Org-- go figure!


FIVE MUSEUMS REPRODUCE ARTWORKS ON 50,000 BILLBOARDS
Via Architectural Digest: Next week, don’t be surprised to find that the billboard on your morning commute declaring, “If You Lived Here, You’d Be Home Now,” has been transformed into a giant Edward Hopper painting. As part of the initiative Art Everywhere US, a consortium of five major museums and the Outdoor Advertising Association of America will install 58 of the most iconic American artworks on 50,000 billboards and public transportation ad spaces. The Art Institute of Chicago, the Dallas Museum of Art, the Los Angeles County Museum of Art, the National Gallery of Art, and the Whitney Museum of American Art began curating this nationwide exhibition in the spring, when the Art Everywhere website posted 100 works culled from the museums’ permanent collections and asked the public to vote on which they’d like to see posted around the country. The chosen works span nearly two and a half centuries, running the gamut from Gilbert Stuart’s portrait of George Washington to American Gothic to Chuck Close’s photo-realist painting of composer Philip Glass. If you’re in New York on August 4, head to Times Square to see all of the artworks reproduced on glittering digital displays. 


Via Creativity-Online.com: The Outdoor Advertising Association of America has launched Art Everywhere US, a project that will see hundreds of billboards swapped with works of great American art -- including works by Warhol, Lichtenstein and Whistler -- throughout August. Fifty-eight paintings (chosen by the U.S. public in an online survey) will appear on OOH advertising displays including billboards, bus shelters and subway posters.

The Art Institute of Chicago, the Dallas Museum of Art, the Los Angeles County Museum of Art, the National Gallery of Art, and the Whitney Museum of American Art all took part in the project. It was inspired by a similar project that takes place in the U.K., founded by Richard Reed, one of the founders of Innocent Drinks.

Photos: (Top)A rendering of artworks installed in New York’s Times Square shows Chuck Close’s Phil (1969) and Edward Hopper’s Nighthawks (1942).
Photo courtesy of Art Everywhere; individual works © Chuck Close and courtesy of the Art Institute of Chicago
(Lower) A rendering of Roy Lichtenstein’s Cold Shoulder (1963) at a bus stop.
Photo © Estate of Roy Lichtenstein and courtesy of the Los Angeles County Museum of Art

See the intro video of the project here.


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