How to sell Chinese style: Investors are free to buy Alibaba shares, but they shouldn't expect much of a say in how the firm is run. Alibaba is preparing for a New York listing that could be the biggest in U.S. history and value the company at a mind-blowing $150 billion to $200 billion. Another young billionaire being minted… Tmall -- with a Chinese name that means "sky cat" -- debuted in 2008, and caters to more than 70,000 domestic and foreign brands looking to tap into the market. Chinese smartphone maker Xiaomi, Apple, Ray-Ban and Nike all have storefronts. The site is even built like a mall, with departments on different "floors" of the website.
Consider what becomes of an LL.com in China:
“JD.com is No. 1 in the Internet Retailer China 500, which ranks retailers by their own online sales. While Alibaba’s two big online marketplaces—Taobao and Tmall—account for more than 80% of online retail sales in China, Alibaba, like eBay Inc., does not own any merchandise and thus is not ranked in the China 500. JD.com, formerly known as Jingdong Mall, booked $18.2 billion in 2013 online sales, while consumers purchased $248 billion from Alibaba’s two big marketplaces last year from some 8 million sellers.”