Tweets Frank Schilling, "Happy Labor Day! Only 113 shopping days till .Christmas :-)"
As .Christmas and .Black Friday have launched, "During the 2013 holiday season, online and broadcast-based retailer Jewelry Television discovered a new way to drive revenue via e-mail.
Like many retailers it had always sent extra promotional e-mails targeting major holiday shopping days, particularly Black Friday and Cyber Monday, says Craig Shields, vice president of e-commerce. But last year the retailer tested similar promotional e-mails on other days between Thanksgiving and Christmas, like a non-hyped Wednesday in December, and found that e-mail could generate a significant revenue bump on any of day if the message was well-crafted and well-timed, he says."
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